Energy Storytelling – Finding the Energy Story that will Supercharge your Conservation Culture
By: Jeff Stolz, Operational Excellence Manager at Raytheon
Thursday, January 30, 2020 | 2:00-3:00pm (EDT)
We all enjoy a good story, but how many times have we thought about taking an ‘energy story’ and using it to drive our conservation objectives? A truly effective story has the ability to stick with us and leave a positive impact on our outlook that influences future good decisions. Effectively using energy stories is a tool to help teams develop a positive outlook and the good decisions that are needed to build a culture of energy conservation excellence.
In this interactive presentation you will begin the process of finding appropriate energy conservation stories within your organization and learning how to polish them into effective messages. We review the key elements that make an energy story truly memorable and delve into the integral story features that drive connections with employees. We will dramatically multiply these impacts when the stories are incorporated as a part of our overall energy thematic messaging.
We will work with you to identify your own energy stories during this session, providing the confidence and tools needed to enhance your organization’s storytelling abilities!
P.S. Please bring any stories or ideas that you would like to share!