Business Case Boot Camp for Energy Solutions
A ONE-DAY WORKSHOP
Business Case Boot Camp for Energy Solutions
0.8 CEU / 8 PDH
$480
LOCATIONS & DATES
Tuesday, October 30, 2012 / Atlanta, GA
(held in conjunction with WEEC 2012)
Workshop held at Georgia World Congress Center
9:00 am - 5:00 pm
ABOUT THE SEMINAR
Energy solutions happen when people agree to let them happen. Technology justifications are not enough—a strong business case is needed. This one-day workshop covers the philosophy, tactics, and resources that support the implementation of commercial and industrial energy solutions. The emphasis is on economic and financial analysis—principles reviewed in this workshop from the ground up and in an energy-smart context. There is a better alternative to “doing more with less.” This workshop is intended for energy and facility managers that wish to become a valuable organizational resource.
PURPOSE AND TARGET AUDIENCE. While most energy managers are prepared to tackle technical issues, few have the background needed to demonstrate business impacts. This workshop introduces “monetization” as the strategy for converting energy choices in to dollars. Monetization allows energy managers to become champions for business solutions. Energy “projects” suddenly become investments that provide cash flow, boost capital recovery on assets, and subsidize operations. By quantifying the money profile of energy improvement opportunities, energy managers can more effectively demonstrate their value to the balance of their organization. Attendees are interested in more than hands-on technical issues—they want contribute to business performance, thereby sustaining their own professional viability.
OUTLINE
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9:00 |
WELCOME & INTRODUCTIONS |
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9:20 |
Setting the Stage: Facilities Management version 1.0: understanding the traditional expectations and limitations placed on facility managers. Introduce an alternative professional vision and its potential to create value through smart energy choices.
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9:50 |
The Role of the Energy Manager. What does an effective energy manager really do? This discussion maps out the relationships and opportunities outside the boiler room. How does energy connect with the larger business picture? What does the organization expect of the energy manager? Learn how to define and manage these expectations.
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10:40 |
BREAK |
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11:00 |
Energy, Money, and Business. A back-to-basics overview of business performance. Any discussion of energy improvements can and should respond directly to fundamental business goals such as capital recovery, cash flow, and return on investment. Understand the difference between economic and financial analyses and the applications of each. This presentation relies heavily on graphs and visuals aids.
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12:00 |
LUNCH |
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1:00 |
Monetizing Energy Choices. Energy metrics are one thing, investment metrics are another. This section goes where the academic finance courses don’t go – linking energy choices to cash flow results. We always need to show costs, savings, and paybacks. But we should also show the cost of doing nothing, the price to save versus the price to buy energy, and the alternative price tag associated with rejected solutions. This presentation shows how to make a compelling business case for an investment-minded audience.
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2:30 |
Business Plans for Implementation. This is the capstone to the workshop. Energy assessments are widely available, but implementation lags for a variety of human reasons. This section describes how to get the most from energy assessments by developing them into a business plan for implementation. “The Tale of Two Energy Managers” – a side by side comparison of old and new career philosophies. |
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3:45 |
BREAK |
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4:00 |
Resources. Review the inventory of resources available to business-smart energy managers
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4:15 |
Summary & Wrap-up Roundtable. Open the floor to the attendees. Get feedback on your challenges and opportunities. |
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5:00 |
ADJOURN |
ABOUT THE INSTRUCTOR
Christopher Russell is a nationally-recognized expert in the design and implementation of energy cost control strategies for business organizations. He has documented and evaluated energy management practices at dozens of facilities, and has advised corporations, utilities, trade associations, and government agencies in the planning and promotion of industrial energy programs. His reader-friendly publications include “The Industrial Energy Harvest” (2008) and “North American Energy Audit Program Best Practices” (2010). He is developing social media communications to promote energy solutions to corporate and policy audiences. Christopher is in high demand as a writer for trade press and as a keynote speaker at industry conferences. He is recognized by the Association of Energy Engineers both as a Certified Energy Manager and as a Certified Energy Procurement Specialist. Christopher is a Visiting Fellow at the American Council for an Energy Efficient Economy. He is a capstone advisor to graduate students in the Georgetown University School of Continuing Studies (Real Estate). Christopher joined the Board of Directors of the Fuel Fund of Maryland in 2006, and is also on the Advisory Board for the Texas A&M Industrial Energy Technology Conference. He holds an MBA and a Master of Arts from the University of Maryland, and a Bachelor of Arts from McGill University in Montreal, Canada. For more information: www.energypathfinder.com.

